Your 100-Step Go-To-Market AI Checklist: From Pre-Launch to Profitable Growth
Follow along step-by-step with my templates, frameworks, and AI prompts that will help you get new customers for tech products in <14 days.
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9500+ business owners trust this checklist
9500+
My checklist has helped more than 9500 business owners plan & execute their GTM strategy.
Battle-tested strategies on companies like:
Maja Voje
GTM Strategist
Hi, I'm Maja Voje
I spent 11 years as a growth strategist for companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 750 startups. I've seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. That's why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.
Say goodbye to:
- 🤯×Nerve-wracking and delayed launches
- 😡×Wasting thousands of dollars to gain minimum traction
- 😨×Feeling overwhelmed and stuck in analysis paralysis
- 🙈×Copying what companies 1000x your size are doing
... and say hello to your new secret weapon
The Game-Changing Benefits of using a Go-To-Market Checklist
Get things done:
By following the exact action steps with clear instructions & templates you'll be hyper-focused and make serious progress faster.
Make better decisions with confidence:
Tasks organised in one place will help you stop procrastinating and get your time back!
Secure traction and start scaling faster:
Use proven templates used by 7-8-figure founders to achieve product-market-fit and go from pre-launch to scaling.
Skip the guesswork & get shit done
Your Go-To Checklist to get profitable traction in <14 days
100+ GTM Checkpoints — Launch Preparations to Scaling
This is an all-in-one blueprint that supports you through your entire lifecycle of the product with proven frameworks, examples, blueprints and workshops. It becomes your Standard Operating Procedure (SOP) for go-to-market strategy for all your product launches.
84 AI prompts will cut your implementation time by more than 80%
Instead of staring at blank templates and scratching your head about what to write and how to do things — AI will get you unstuck in seconds.
Tested to work with all mainstream AI models.
Not just WHAT but HOW
You know what to do. I will show you HOW to do it and provide proven assets to get you started. In the checklist, you will find assets that others charge for extra: a list of interview questions, the structure of your LinkedIn profile, landing pages, sales decks, positioning and messaging exercises, and pricing workshops — all-in-one for a single investment.
Step-by-Step guide: From Pre-Launch to Explosive Growth
The 100-Step Go-To-Market Checklist Includes:
12 Stages & 100+ Actionable Steps
This checklist covers every step of your go-to-market strategy — from validating the assumptions, to reaching your go-to-market fit (find at least one predictable and scalable way to get customers). It gives you a clear system to find your "shut up and take my money" clients, frameworks to craft irresistible offers and positioning that makes them buy, and blueprints for landing pages, LinkedIn posts, viral campaigns, and other marketing assets.
20+ Workshops
My best-selling workshops are presented on a single Miro board. Included: ICP, Positioning, Pricing, Growth, Value proposition, Branding, GTM Motions, Growth workshop, GTM sprints…
60+ Best practices
Learn from companies and professionals that have rocked their GTM — get their onboarding emails, LinkedIn posts, website examples, selling scripts, sales decks, and much more.
30+ Templates
Trusted spreadsheets, documents, designs, canvases, launch checklists and other docs that you can use to quick-start your go-to-market mission.
80+ AI prompts
Wherever it made sense, I added a prompt that helps you get what you need to do in a fraction of the time. All prompts have been tested to work in all mainstream AI models.
Works however and wherever you want it
Switch between views to get the most out of it: order tasks by progress (Kanban view), priority, expected duration, or category. Notion will automatically calculate your progress. You can also export CSV version to any other project management tool — it works where you work. No need to buy any extra software.
Exports to any project management tool — it works where you work.
Trusted by Leading GTM experts
@nicotrofim · via LinkedIn
“Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is: 1. how you combined growth marketing elements with product marketing and 2. how you enlisted so many specialists so together you could create this step-by-step checklist.”
Nico Trofim-Bancila
Lead Product Marketing Manager
“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!”
Jim Huffman
Founder, GrowthHit
“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.”
José Carlos Cortizo
Co-founder, Product Hackers
“Maja's work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this — with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier!”
Lusine Sargsyan
GTM Lead, Userpilot
“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.”
Jamie Reynolds
Founder, The Product Coach
@elenaivanova1 · via LinkedIn
“Maja's 100-Step Go-To-Market Checklist falls straight into the bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.”
Elena Ivanova
VC Platform Associate, Eleven Ventures
@felipepolo · via LinkedIn
“I've founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team.”
Felipe Polo
CEO, Sherpa Platform
This checklist is a brilliant fit
for busy founders and product leaders who…
then the 100-Step GTM Checklist is a perfect fit for you!
Get Your GTM Checklist NowGet your Go-To-Market Checklist now!
Step-by-Step guide: From Pre-Launch to Explosive Growth
GTM Checklist with AI Prompts
- 84 AI prompts to get you ready for launch FAST!
- 100+ checkpoints from pre-launch to scaling phase
- 14 pre-launch checkpoints
- 12 launch checkpoints
- 15 after-launch checkpoints
- 21 scaling checkpoints
- Ready-to-use on all devices
- Light and dark mode
- Lifetime access
- 14-day money-back guarantee
- FREE BONUS60-minute Power Hour Video
- FREE BONUSPersonal Miro board — 33 workshops in one place
GTM Consulting
- 1st session: Setting up objectives and prioritization session
- Outcome: GTM Roadmap of mission-critical projects and actions
- 4x Weekly sprints and accountability checks (60min)
- Add Maja on Slack/Discord to get hands-on support with execution
- Access to the trusted network of freelancers and agencies
- FREE BONUSFeedback on your GTM strategy: 15-minute session + demo of a service
After your payment, you will get access immediately.
Frequently Asked Questions
The checklist is a comprehensive Notion-based system with 100+ actionable checkpoints organized across 12 stages — from pre-launch validation all the way through to scaling. It also includes 84 AI prompts, 20+ workshops on a Miro board, 30+ templates, and 60+ best practices from real companies.
Stop overthinking. Start executing.
Join 9,500+ founders and GTM leaders who use this checklist to launch and scale faster. Get your step-by-step system today.
Get Your GTM Checklist Now — $97